Lin’s- St. George, Ut. Progressive Grocer

Lin’s located in St. George, Utah was looking for an updated look for the growing community.  Lin’s is a corporate store owned by Associated Foods.  Decorworx working in conjunction with the Marketing Department of Associated foods rebranded Lin’s.  The new logo and image focused on raising awareness of the quality products and services that Lin’s offers to the community.   The new store décor needed to reflect the new image.

The remodel consisted of expanding a portion of the store and raising the valances in the new section.  St. George is a gateway to the National Parks.  The colors were selected to highlight the rich earth tones found in the adjacent red rock mountains.   A unique approach was used on the valances.  Projected images are created by using the Gobo projection system.  The projected images create the icons in four departments.  The images can be changed as the store desires to communicate a new message.   The main department font is straight forward and simple coupled with a script for the secondary departments.  

Lin’s point of differentiation is their produce and meat department.   Emphasis was placed on the produce department by hanging signs over the triple deck sections highlighting the fresh, quality produce.  The custom trellis in the meat department communicates warmth and stability.

The new remodel has proven to be a win for the store and the community.  The success of the store has initiated an effort to continue with the remainder of the Lin’s stores found throughout Utah.