Inspired by a Grocery Store
13 to 14 years ago, as I headed out to do my grocery shopping, I decided to go a little out of my way to check out a grocery store that had just opened up some weeks before. Little did I know how that little detour would affect my life later on.
As I walked into the store, I was struck by how I felt. It was clean. Of course—it was brand new! But it was more than just clean. There were design elements that I’d never considered in a grocery store. Not that I could tell you what those design elements were. I’m a numbers gal, not what you would call someone with an eye for design. It felt nice, though. I was on a tight budget, so I didn’t shop at any of the fancy stores when I needed to add to my wardrobe or if I had a need in my home. But as I walked down those aisles, and through the different departments, adding to my cart what I needed to provide sustenance for my family, I got something shopping at that grocery store that I hadn’t gotten anywhere else I shopped. I know it sounds silly, but I felt special shopping there.
Years later I moved away, and came to work for this company. When I saw what they did, I really bought in to their vision, because I had experienced it and knew they had something. I love when we’re told by store owners that the décor we provided was integral to the increase in sales they are experiencing! And of course, I know why: I’ve been one of those customers.
It’s exciting for me, someone ‘blind’ as I am when it comes to design or style, to be a part of something so creative. Even though what I do never finds itself in the finished product, I love knowing that I’m behind the scenes in such a ‘noble’ cause!