Customers Speak Out on Social Media
Successful marketing used to have a fairly predictable formula; find a need in the market, match a quality product with that need, spend money pushing the product toward a target market. Most of the time the more creative and appealing the marketing, the more products you would sell. It’s a different world now, and technology has changed everything.
Today’s consumer has an ocean of information at their fingertips. The internet is literally in the palms of consumers’ hands, and the consumer is evolving. Markets have become much more competitive and the product offerings are diverse and deep.
If you’re a consumer this is the perfect situation; numerous choices and information at a variety of prices.
If you’re a retailer, things are difficult. Can you even be heard above the roar of competition?
Prior to the arrival of Facebook and the internet, statistics show the average wronged person will tell eight to 16 people, damaging your reputation. Today consumers are posting opinions real time to more people. Consider this:
The average Facebook user has 130 friends.
50% of Facebook’s active users are online every day.
The average user creates 90 pieces of information each month.
There has never been a more opportunistic time to create word-of-mouth advertising through social media.
There has never been a more opportunistic time to create word-of-mouth advertising through social media. In this realm consumers are open and honest. For good or bad, they are advertising for you.Today’s consumers do not want to be sold to, but they want to be connected to something that matters to them. Get involved, create a cause and help direct these online discussions.
Here are a few tips that may help in this whirlwind marketing media:
Stay true to who you are and follow through with commitments. Consumers see through a façade when you try to be something you are not.
Tell your story. Every retailer has a story, a purpose for existence. Share it and tell it in a way that stays consistent with your values.
Don’t allow competition to get you off track. Competitors may have great promotions that steal a few customers temporarily, but don’t fragment your brand through “copy cat” efforts. Align your promotional activities with your brand values.
Focus on why the customer needs the product, not just how cheap you can get the price.
Remember that the relationship with your customer is the most important thing, always.
The internet is providing consumers with invaluable, real-time content and the choices are more remarkable than ever. Get out there and tell your original story in a way that you can rise above the noise and connect with your customers.