A concept means a general notion or idea. Identifying core values through storytelling strategies is important when creating a concept. We connect the consumer’s needs and emotions by creating a concept that is the vision in their mind. We typically start with the key departments of a grocery store; produce, meat, and bakery. We highlight those departments so they stand out in the marketplace. The rough sketches we create are from different perspectives which gives you an idea of how it will appear as you walk through the store. Since a concept is an idea, we think of it as a starting off point. It is a way to visualize the potential of what your store will be! The drawings and renderings we create are thoughtful and original We are confident in our concepts and excited when you decide on the general notion of which direction you want to go in, then we hit the computers.