Progressive Grocer 2014
Colorado City, AZ was without a grocery store and the locals were hankering for a local offering. Bee’s Market was the answer to their problem. The small 5 thousand square foot store was opened and the crowds showed up. It has been a great success.
Simple references to the honey bee created a sweet spin on the feel of the store. Honeycomb patterns play the background role to photos of product which lean out from the walls adding dimension and interest. Bold letters in each department meet the desire of the owners to give the guests an easy shopping experience through clear navigation. Warm earth tone runs around the store with comforting colors in each department.
The challenge of making a small store feel larger than it is was solved with colors and shelving placement.
An all wood floor and specialty lighting in the produce department give the store a quality feel without feeling like a specialty store. The owners wanted everyone to feel welcome.
The beer cave presented a great opportunity for sales. The location is brilliantly found minutes over the border from Utah, where alcohol is not sold in grocery stores.
Simple and sweet, Bee’s Market has been a genuine success.