Tips to Transform Your Deli
A unique destination point
Grocers across the country are focusing more and more on improving their in-store deli. For years, deli departments have been drawing customers to stores for their pre-cooked meals, salads, chicken, sliced meats and cheeses. Recently however, many stores have focused on making the department unique among all the other grocers. Here are a few tips to help your deli stand out.
Tip 1: Try making your deli a destination point. Some stores have done this by investing more space for the department, bringing in talented chefs and personnel, and offering products that are not available elsewhere. Each store is different and each store’s customers are even more so.
Make your Deli a Destination Point
Each store is different and each store’s customers are
even more so.
Ridley’s built a new store in Middleton, Idaho and placed an emphasis on their deli by building a mezzanine and designating it as a deli seating area. They branded it the “Viking Loft”, named after the local high school’s mascot and they offer free WiFi and televisions. They’ve created a place for their customers to relax and enjoy their store.
Not everyone can build a mezzanine in their store, but there are some lessons we can learn from this. Customers are far more likely to buy from your deli if they have a place to sit and eat nearby. Offering free entertainment like WiFi and television draws your customers to your seating area, further enhancing their in-store experience. Re-brand your seating area with signs so that your customer knows what the area is for. In addition, adding a local touch instantly creates a bond with your customer.
Some grocers are trying to go even further with this idea. Harmons is making an effort to turn their deli into somewhere people want to go to for date nights. They have hired talented chefs and offer unique meals in an effort to draw more customers into the deli.
Tip 2: Demand for specialty products are continually on the rise. Increasingly, more shoppers are looking for free-range, naturally produced, small-batch and local products. Additionally, customers are placing more emphasis on health and well-being than they have in the past. Consider offering products that your local demographic will enjoy.
Tip 3: Offer products that are not available in other grocery stores. Products such as gelato are becoming popular option as an in-store dessert, served from the deli. Stores are also highlighting quality high-end or unique products such as sushi, foreign cheeses or olives.
Your deli could be your most valuable tool in differentiating your store from your competitors. Follow these tips to turn your deli into a destination for your customers.