Macey's acquired a facility in Clinton, Utah from an existing grocery chain. A remodel of the building has recently been completed. Changing brand names can be a delicate process. The challenge is to keep existing customers while creating excitement and energy that draws in new guests. Decorworx teamed up with Bill Walley, VP of construction & maintenance for the real estate arm of Associated Food Stores.
Macey's brand is successfully known for the fun, light hearted, family atmosphere delivered by its messaging and exceptional service. Understanding these unique values along with the demographics of the community, Decorworx was able to give Macey's it's own unique, inviting feel that supports the brand. The color selections enforce the bright and cheerful attitudes of the employees. Custom printed wallpaper adds stylish fun and the warm yellows help promote the price-competitive nature of the Macey's brand.
Macey's is continually updating their stores and services. Be sure to check our blog to see Macey's next remodel happening now, located in Lehi, Utah.